Outfunnel is a sales & marketing workflow platform designed to connect and sync data between various tools, primarily CRMs and marketing platforms. It aims to automate workflows, provide a unified view of customer data, and enhance lead scoring.
Key features:
- Data Sync: Bi-directional contact and engagement data synchronization between CRMs (Pipedrive, HubSpot, Salesforce, Copper) and marketing automation tools (Mailchimp, ActiveCampaign, Brevo). Also supports syncing with Google Sheets.
- Web Tracking: Tracks website visitor activity and integrates it with CRM data.
- Lead Scoring: Automates lead scoring based on synced data, enabling sales teams to prioritize high-potential leads.
- Workflow Automation: Automates tasks and workflows across different applications.
Use Cases:
- Lead Prioritization: Sales teams can focus on leads showing high engagement based on website activity and marketing interactions.
- Personalized Marketing: Marketing campaigns can be tailored based on CRM data, improving relevance and conversion rates.
- Reporting & Analytics: Provides a unified view of sales and marketing data for better insights and reporting.
- Automated Workflows: Automates tasks such as contact creation, list segmentation, and data updates across different tools.
