Copy.ai introduces a GTM (Go-To-Market) AI platform designed to infuse AI across the entire GTM engine, replacing disconnected AI copilots and point solutions. It aims to codify best practices, unify data, and connect teams to eliminate GTM bloat and realize the full value of AI.
Key features:
- Workflows: AI-powered codification of processes and best practices.
- Actions: Building blocks for users to harness AI without needing AI expertise.
- Agents: Automate targeted tasks by combining AI decision-making with guardrails.
- Tables: A data foundation consolidating disparate sources to power AI automation.
- Brand Voice: Defines a brand’s unique personality for consistent content outputs.
Use Cases:
- Prospecting Cockpit: Research accounts and contacts for high-quality sales outreach.
- Content Creation: Power content engines with AI for SEO, thought leadership, and social media.
- Inbound Lead Processing: Automate enrichment and engagement of marketing-generated leads.
- Account Based Marketing: Gain insights on accounts and industries to inform ABM plays.
- Translation + Localization: Produce native speaker-level translations in real-time.
- Deal Coaching + Forecasting: Extract insights from sales transcripts to score deals and predict close dates.
