Iterable is an AI-powered cross-channel communication platform designed to help businesses create and automate personalized customer experiences at scale. It enables marketers to orchestrate messaging across various channels, including email, mobile push notifications, SMS, and in-app messages.
Key features include:
- AI Optimization: Leverages AI to optimize message delivery, personalize content, and predict customer behavior.
- Cross-Channel Orchestration: Allows marketers to design and execute coordinated campaigns across multiple channels.
- Data Integration: Integrates with various data sources to create unified customer profiles and personalize interactions.
- Journey Automation: Enables the creation of automated customer journeys based on real-time behaviors and preferences.
- Segmentation: Provides advanced segmentation capabilities to target specific customer groups with tailored messaging.
Iterable is used by consumer apps, e-commerce businesses, and B2B software companies to increase customer lifetime value, drive engagement, and accelerate upsell opportunities. It helps marketers move beyond batch-and-blast campaigns to deliver moments-based marketing that resonates with individual customers.
