Zoho Campaigns is an email and SMS marketing automation platform designed to help businesses create, send, and track marketing campaigns.
Key features include:
- Email Marketing: Design engaging email templates with a drag-and-drop editor, personalize content, and A/B test campaigns.
- SMS Marketing: Configure SMS campaigns, personalize messages, and track performance alongside email campaigns.
- Marketing Automation: Automate email workflows and drip series to deliver targeted messages based on customer behavior.
- Personalization: Use dynamic content to personalize emails based on recipient data.
- Delivery Optimization: Optimize send times to increase open rates and manage email cadence to avoid overwhelming recipients.
- Ecommerce Integration: Connect with ecommerce platforms to send purchase follow-ups, abandoned cart messages, and promotional discounts.
- Integrations: Integrates with Zoho CRM, Salesforce, and other platforms to create an integrated marketing system.
Zoho Campaigns is suitable for businesses of all sizes looking to improve their email and SMS marketing efforts through automation, personalization, and data-driven optimization. It is particularly useful for ecommerce businesses looking to increase sales and customer engagement.
