Bombora

Bombora is a B2B intent data provider that helps businesses identify potential customers who are actively researching solutions like theirs. By tracking content consumption across a wide network of B2B websites, Bombora provides insights into which companies are showing intent to purchase.

Key features:

• Intent Data: Aggregates data from a cooperative of B2B publishers to identify trending topics and companies showing interest.
• Company Surge®: Identifies specific companies exhibiting increased interest in particular topics.
• Integrations: Seamlessly integrates with popular CRM, marketing automation, and advertising platforms.

Use cases:

• Targeted Advertising: Deliver ads to companies actively researching relevant topics.
• Sales Prioritization: Enable sales teams to focus on leads with demonstrated buying intent.
• Content Strategy: Inform content creation by identifying trending topics within your target audience.